WIVO
Performance agency for ecommerce · Israel & global

Real growth for ecommerce brands Data-driven. Transparent. No promises we can't stand behind.

Wivo manages millions in annual media spend for fashion, home, baby and beauty brands — with daily optimization and a real-time results dashboard.

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15+
Brands actively managed
8+
Years in the market
₪10M+
Annual media budgets
100%
Full client transparency

Sound familiar?

Spend keeps rising, profit doesn't

Most ecommerce brands don't have a traffic problem — they have a management problem. These are the three frictions we fix first.

ROAS drops as you scale

Campaigns that worked burn out, and raising budgets hurts margins instead of growing them.

A black box

You don't really know where the money goes, who owns the accounts, or what happens day to day.

Weekly, not daily

Audiences and creative update too slowly, and decisions are based on gut instead of data.

Real results

One quarter, one year apart — and the numbers move

Four ecommerce brands, the identical calendar quarter one year apart, so seasonality is held constant. All figures are live Meta Ads data. Client names withheld — the results are real.

  1. 01

    Clean structure

    One product per campaign, one ad, broad targeting — no manual fragmentation.

  2. 02

    Creative velocity

    A constant pipeline of statics and UGC. The market picks winners; we feed the engine.

  3. 03

    Consolidated budget

    Spend flows to what works. Winners scale; the rest are cut fast.

  4. 04

    Let the AI optimize

    Clean signal in, budget headroom, and Advantage+ does the heavy lifting.

Premium swimwear · IsraelCASE 01

Scaling a leader, profitably

Revenue
₪9.56M+40%
ROAS
11.1×+18%
Purchases
28,523+42%
Cost / purchase
₪30.3−17%
Premium swimwear · EuropeCASE 02

Opening a new market at scale

Revenue
€43.7K+30%
Purchases
482+135%
People reached
2.6×YoY
CTR
7.34%+16%
Sleepwear & loungewear · IsraelCASE 03

Doubling the business

Revenue
₪2.87M+132%
ROAS
8.65×+10%
Purchases
9,840+132%
Cost / purchase
₪33.7−9%
Fashion · IsraelCASE 04

Growing revenue by trading up

Revenue
₪2.61M+51%
ROAS · elite
~9.4×held
Avg. order value
₪303+109%
CTR
2.89%+53%
Four brands · combinedThe same discipline, four different brands — all moving the same direction.
₪15.2M
Tracked revenue · +53%
9.6×
Blended ROAS
47.5K
Purchases · +30%

What we do

A full funnel, managed across every channel

Two core channels — Facebook and Google — with video and remarketing on top to close the funnel. All under one roof.

Facebook & Instagram

Conversion campaigns with imagery, video and UGC, dynamic catalog (DPA) and AI-driven Advantage+ campaigns. Daily optimization of audiences and creative.

ConversionsDPAAdvantage+UGCRemarketing

Google Ads

Full search & display coverage: brand, generic search, Shopping, Performance Max, competitor campaigns and remarketing — in a clean, structured campaign tree.

SearchShoppingPerformance MaxBrand

YouTube & Channel Factory

Pre-Roll, Shorts and CTV via Channel Factory — top-of-funnel brand awareness added at no extra management cost.

Pre-RollShortsCTV

Ecommerce & Remarketing

DPA, advanced Shopping and display banners, with post-purchase funnels that grow lifetime value. End-to-end funnel completion.

DPAPost-purchaseDisplay

How it works

A three-phase strategy

From learning your business data, through a modular launch, to controlled scaling that protects profitability.

  1. 1
    Month 1

    Research & launch

    Competitor research, keywords and audience segments. Account setup and tracking, then a gradual launch of the first campaigns.

  2. 2
    Month 2

    Initial optimization

    Sharpen audiences and budgets, cut what isn't profitable, double down on what works, and launch fresh creative.

  3. 3
    Months 3–6

    Controlled scaling

    Once ROAS is stable — gradual budget expansion, new channels, and seizing seasonal opportunities.

Why Wivo

The values that lead us

Data-driven

Every decision is tested against data — analytics, ad platforms and store systems. Zero gut-feel decisions.

Full transparency

Campaigns, budgets, accounts and creative stay yours throughout. Zero lock-ins.

Continuous optimization

Daily campaign management, daily audience refinement, weekly creative updates. Never idle.

A full wrapper

Not just campaigns — strategy, creative consulting, audience building, analytics integrations and leadership support.

Transparency

A real-time results dashboard

Data drives every decision. You see exactly what's happening — at any moment.

  • Full access to every campaign metric, filtered by channel and period
  • ROAS, MER, CAC and NCA — the numbers that actually decide profit
  • You own it all: accounts, budgets and creative

The team

The people behind the numbers

Twelve professionals — strategy, media, creative and studio — working on your brand every day.

  • EE
    Erez Eliad
    Founder
  • GP
    Guy Poreh
    Partner & CEO
  • RK
    Ran Katsav
    COO
  • LG
    Lena Gavriel
    Head of Studio
  • TG
    Tali Gafni
    Design
  • GT
    Guy Trabelsi
    Project Manager
  • AB
    Asaf Blechner
    Campaign Manager · Ecomm, International
  • YF
    Yuval Fridman
    Campaign Manager · Ecomm, Local
  • RB
    Roni Ben Dor
    Office Manager
  • NS
    Netta Saban
    Social Media
  • AL
    Amit Lotan
    Special Ops · Ecomm
  • YS
    Yair Schory
    Special Ops · Meta + Google

Our categories

Built for ecommerce brands

  • Fashion
  • Home & living
  • Baby
  • Beauty & cosmetics

Where we're heading

Built for the next era of ecommerce

The foundation is proven. Now we're extending it to tomorrow's tools — so our clients stay a step ahead.

In motion

AI-era performance

Automation and AI layers on every account, to spot opportunities and optimize faster.

In motion

Shopify migration

Guided migration to infrastructure that enables advanced integrations and post-purchase funnels.

In motion

Partnership Ads & UGC

New formats and user content that pump trust and performance into the funnel.

Let's start

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